Conversion Rate Optimization
Conversion rate optimisation improves the percentage of visitors who take a desired action. We use analytics, behaviour data and user research to form hypotheses, then validate them through testing.
Who it is for
- — Sites with steady traffic but low conversions
- — E-commerce stores
- — SaaS sign-up flows
- — Lead generation landing pages
Problems it solves
- — Traffic does not convert
- — High drop-off in checkout or forms
- — Decisions based on opinions
- — Rising acquisition costs
Benefits
- — More revenue from existing traffic
- — Evidence-based decisions
- — Better user experience
- — Higher return on all marketing channels
Deliverables
- — Analytics and funnel audit
- — Heatmap and session analysis
- — Hypothesis backlog
- — A/B test design and build
- — Test analysis
- — Monthly learnings report
Strategy
We prioritise tests by potential impact and confidence, and document every learning so improvements compound.
Timeline
Research in weeks 1–3; testing cadence of 2–4 tests per month depending on traffic.
From discovery to measurable decisions.
- 01
Discovery
We learn your business model, margins, customers, competitors and the outcome you actually need.
- 02
Audit
We review current channels, tracking, website and assets to find what is working and what is leaking.
- 03
Strategy
We define priorities, channels, budgets, KPIs and a written roadmap you can hold us to.
- 04
Setup
Tracking, accounts, assets and workflows are configured correctly before anything is scaled.
- 05
Execution
Campaigns, content, pages and optimisations are delivered on an agreed cadence.
- 06
Optimisation
We test, measure and refine based on real data rather than assumptions.
- 07
Reporting
Clear reports in plain language: what happened, why, and what we are doing next.
Starting packages
Choose a baseline that fits your stage. We confirm the scope and deliverables before any commitment.
Starter
$2,500/mo
Monthly retainer
Focused support for one priority goal and a clearly defined service scope.
- 1 conversion journey audit
- 2 experiment briefs / month
- Analytics & usability review
Growth
$5,500/mo
Monthly retainer
Expanded production, testing and implementation around an agreed roadmap.
- 2 conversion journeys
- Up to 2 test launches / month
- Design variants & test QA
Advanced
$10,000/mo
Monthly retainer
Broader programmes for competitive markets or complex requirements.
- 3 conversion journeys
- Up to 4 test launches / month
- Research & developer coordination
Enterprise
Custom
Monthly retainer
Custom programmes for complex organisations and multi-market requirements.
- Custom experiment programme
- Cross-team testing governance
- Executive learning roadmap
Production allowances are planning baselines, not outcome guarantees. Filming, creator fees, media spend, software licences, specialist research and custom development are excluded unless specified. Video edits use client-supplied footage. Tests depend on sufficient traffic and implementation access.
Final pricing depends on scope, complexity, channels, deliverables, campaign requirements, integrations, timeline, and ongoing support.
Advertising spend is separate from management fees.
All rates are in USD. Taxes and third-party tools, where applicable, are agreed separately.
Frequently asked questions
Related services
Web Design & Development
Fast, accessible, conversion-focused websites built on modern technology.
Marketing Analytics & Reporting
Accurate tracking and dashboards so every decision is based on reliable data.
Google Ads & PPC
Search, Performance Max, Shopping and YouTube campaigns built around profitable conversions.
Let's build your next stage of growth.
Book a free consultation. We'll review your current marketing and give you honest recommendations — no obligation.
Or email dxmarketers@gmail.com