Google Ads & PPC
Pay-per-click advertising puts your offer in front of people actively searching. We structure Google Ads accounts around intent, accurate conversion tracking and disciplined budget control.
Who it is for
- — Businesses needing leads or sales quickly
- — E-commerce brands using Shopping
- — Companies with high ad spend and unclear returns
- — Advertisers launching new offers
Problems it solves
- — High spend with few conversions
- — Broad match draining budget
- — Conversion tracking missing or inaccurate
- — No clear account structure
Benefits
- — Spend focused on high-intent searches
- — Reliable conversion data
- — Controlled testing of ads and landing pages
- — Transparent cost-per-result reporting
Deliverables
- — Account audit or build
- — Keyword and negative keyword strategy
- — Ad copy and extensions
- — Conversion tracking setup
- — Bid and budget management
- — Weekly optimisation and monthly reporting
Strategy
We start with tracking, segment campaigns by intent and margin, then scale only what proves profitable.
Timeline
Setup in 1–2 weeks; optimisation phase over the first 60–90 days.
From discovery to measurable decisions.
- 01
Discovery
We learn your business model, margins, customers, competitors and the outcome you actually need.
- 02
Audit
We review current channels, tracking, website and assets to find what is working and what is leaking.
- 03
Strategy
We define priorities, channels, budgets, KPIs and a written roadmap you can hold us to.
- 04
Setup
Tracking, accounts, assets and workflows are configured correctly before anything is scaled.
- 05
Execution
Campaigns, content, pages and optimisations are delivered on an agreed cadence.
- 06
Optimisation
We test, measure and refine based on real data rather than assumptions.
- 07
Reporting
Clear reports in plain language: what happened, why, and what we are doing next.
Starting packages
Choose a baseline that fits your stage. We confirm the scope and deliverables before any commitment.
Starter
$2,000/mo
Monthly retainer
Focused support for one priority goal and a clearly defined service scope.
- 1 market; up to 3 campaigns
- Ad copy & negative keyword reviews
- Conversion tracking audit
Growth
$4,000/mo
Monthly retainer
Expanded production, testing and implementation around an agreed roadmap.
- Up to 6 campaigns
- Search & Shopping optimisation
- 2 landing-page test briefs / month
Advanced
$7,500/mo
Monthly retainer
Broader programmes for competitive markets or complex requirements.
- Up to 12 campaigns
- Feed optimisation & remarketing
- Offline conversion QA
Enterprise
Custom
Monthly retainer
Custom programmes for complex organisations and multi-market requirements.
- Multi-market campaign plan
- Custom campaign allocation
- Budget pacing & stakeholder reviews
Production allowances are planning baselines, not outcome guarantees. Filming, creator fees, media spend, software licences, specialist research and custom development are excluded unless specified. Video edits use client-supplied footage. Tests depend on sufficient traffic and implementation access.
Final pricing depends on scope, complexity, channels, deliverables, campaign requirements, integrations, timeline, and ongoing support.
Advertising spend is separate from management fees.
All rates are in USD. Taxes and third-party tools, where applicable, are agreed separately.
Frequently asked questions
Related services
Conversion Rate Optimization
Turn more existing visitors into customers through research and structured testing.
Marketing Analytics & Reporting
Accurate tracking and dashboards so every decision is based on reliable data.
Lead Generation
Predictable pipelines of qualified enquiries for service and B2B businesses.
Let's build your next stage of growth.
Book a free consultation. We'll review your current marketing and give you honest recommendations — no obligation.
Or email dxmarketers@gmail.com