Digital Marketing Strategy
Strategy decides where to compete and how. We analyse your market, customers and current performance to deliver a practical plan your team or ours can execute.
Who it is for
- — Founders deciding where to invest
- — Companies launching new products or markets
- — In-house teams needing direction
- — Businesses unhappy with scattered tactics
Problems it solves
- — Spending across many channels without clarity
- — No defined KPIs
- — Unclear target audience
- — Marketing disconnected from sales
Benefits
- — Focused investment
- — Shared goals and KPIs
- — Clarity for your team
- — A roadmap you can measure progress against
Deliverables
- — Market and competitor analysis
- — Audience and persona definition
- — Channel and budget plan
- — KPI framework
- — 90-day action plan
- — Strategy presentation
Strategy
We work backwards from business targets to the channel mix and budget needed to reach them.
Timeline
Delivered in 2–6 weeks depending on scope.
From discovery to measurable decisions.
- 01
Discovery
We learn your business model, margins, customers, competitors and the outcome you actually need.
- 02
Audit
We review current channels, tracking, website and assets to find what is working and what is leaking.
- 03
Strategy
We define priorities, channels, budgets, KPIs and a written roadmap you can hold us to.
- 04
Setup
Tracking, accounts, assets and workflows are configured correctly before anything is scaled.
- 05
Execution
Campaigns, content, pages and optimisations are delivered on an agreed cadence.
- 06
Optimisation
We test, measure and refine based on real data rather than assumptions.
- 07
Reporting
Clear reports in plain language: what happened, why, and what we are doing next.
Starting packages
Choose a baseline that fits your stage. We confirm the scope and deliverables before any commitment.
Starter
$5,000
Per project
Focused support for one priority goal and a clearly defined service scope.
- Discovery workshop & channel audit
- Audience & competitor review
- 90-day prioritised roadmap
Growth
$12,000
Per project
Expanded production, testing and implementation around an agreed roadmap.
- 2 stakeholder workshops
- Channel budgets & measurement plan
- 6-month integrated roadmap
Advanced
$25,000
Per project
Broader programmes for competitive markets or complex requirements.
- 4 stakeholder workshops
- Customer-journey research
- 12-month roadmap & resource model
Enterprise
Custom
Per project
Custom programmes for complex organisations and multi-market requirements.
- Custom stakeholder research
- Multi-market operating strategy
- Implementation handover
Production allowances are planning baselines, not outcome guarantees. Filming, creator fees, media spend, software licences, specialist research and custom development are excluded unless specified. Video edits use client-supplied footage. Tests depend on sufficient traffic and implementation access.
Final pricing depends on scope, complexity, channels, deliverables, campaign requirements, integrations, timeline, and ongoing support.
Advertising spend is separate from management fees.
All rates are in USD. Taxes and third-party tools, where applicable, are agreed separately.
Frequently asked questions
Related services
Full-Service Digital Growth
One accountable team running strategy, channels, creative and reporting together.
Marketing Analytics & Reporting
Accurate tracking and dashboards so every decision is based on reliable data.
Lead Generation
Predictable pipelines of qualified enquiries for service and B2B businesses.
Let's build your next stage of growth.
Book a free consultation. We'll review your current marketing and give you honest recommendations — no obligation.
Or email dxmarketers@gmail.com