Email Marketing & Lifecycle Marketing
Lifecycle marketing uses email and SMS to deliver the right message at each stage of the customer journey, from welcome to repeat purchase and win-back.
Who it is for
- — E-commerce brands
- — SaaS and subscription businesses
- — B2B companies nurturing long sales cycles
- — Businesses with unused email lists
Problems it solves
- — No automated flows
- — Low open and click rates
- — Deliverability issues
- — Customers buy once and never return
Benefits
- — Revenue from owned channels
- — Higher customer lifetime value
- — Automated nurturing
- — Better deliverability
Deliverables
- — Lifecycle map
- — Core automated flows
- — Campaign calendar
- — Template design
- — List segmentation
- — Deliverability review
Strategy
We build core flows first, then layer segmented campaigns and testing on top.
Timeline
Core flows in 3–5 weeks; campaigns run monthly.
From discovery to measurable decisions.
- 01
Discovery
We learn your business model, margins, customers, competitors and the outcome you actually need.
- 02
Audit
We review current channels, tracking, website and assets to find what is working and what is leaking.
- 03
Strategy
We define priorities, channels, budgets, KPIs and a written roadmap you can hold us to.
- 04
Setup
Tracking, accounts, assets and workflows are configured correctly before anything is scaled.
- 05
Execution
Campaigns, content, pages and optimisations are delivered on an agreed cadence.
- 06
Optimisation
We test, measure and refine based on real data rather than assumptions.
- 07
Reporting
Clear reports in plain language: what happened, why, and what we are doing next.
Starting packages
Choose a baseline that fits your stage. We confirm the scope and deliverables before any commitment.
Starter
$1,500/mo
Monthly retainer
Focused support for one priority goal and a clearly defined service scope.
- 2 email campaigns / month
- 1 flow built in month one
- Segmentation & deliverability review
Growth
$3,500/mo
Monthly retainer
Expanded production, testing and implementation around an agreed roadmap.
- 4 email campaigns / month
- 2 flows built in month one
- Subject-line & audience tests
Advanced
$7,500/mo
Monthly retainer
Broader programmes for competitive markets or complex requirements.
- 8 email campaigns / month
- 4 flows built in month one
- Lifecycle testing & dashboard
Enterprise
Custom
Monthly retainer
Custom programmes for complex organisations and multi-market requirements.
- Custom campaign & flow allocation
- Multi-brand lifecycle plan
- Data & deliverability governance
Production allowances are planning baselines, not outcome guarantees. Filming, creator fees, media spend, software licences, specialist research and custom development are excluded unless specified. Video edits use client-supplied footage. Tests depend on sufficient traffic and implementation access.
Final pricing depends on scope, complexity, channels, deliverables, campaign requirements, integrations, timeline, and ongoing support.
Advertising spend is separate from management fees.
All rates are in USD. Taxes and third-party tools, where applicable, are agreed separately.
Frequently asked questions
Related services
Marketing Automation
Connect CRM, email and ads into automated workflows that save time and capture revenue.
E-commerce Marketing
Integrated search, shopping, social and retention marketing for online stores.
Content Marketing & Copywriting
Research-led articles, landing pages and copy that educate buyers and support search.
Let's build your next stage of growth.
Book a free consultation. We'll review your current marketing and give you honest recommendations — no obligation.
Or email dxmarketers@gmail.com